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There are still many kinks to be worked out, as this will be a complete shift in the way that we show and sell our collections. As for the buyers, they will see the collection, as usual, well in advance so that they can place orders. TIME: Why make the move to skip an entire Fashion Week season?įord: I am not forgoing the season at all but will simply be communicating directly with the consumers at the time the clothes and accessories will be available to buy.
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Now Ford aims to change the game he’s been influencing for so long. The two men sent shock waves through an industry that has been grappling with what many have decided is an antiquated model: showing clothes five months before shoppers can buy them. Earlier that same day, Christopher Bailey, chief creative director and CEO at Burberry, had announced a similar groundbreaking change. Ford recently announced that he would no longer present his fall 2016 men’s and women’s collections during this month’s New York Fashion Week but instead would show his fall clothes in the actual fall, within a see-now-buy-now, consumer-friendly time frame. And that means bucking convention when something just doesn’t sit right. Though he’s got no time to dilly-dally, Ford’s success has afforded him the freedom to do what he wants when he wants. and Los Angeles, with their toddler son Jack in tow. He and his husband, editor Richard Buckley, split their time between the U.K. Ford spoke to TIME from London, where he’s wrapping up edits on his second film, Nocturnal Animals, starring Jake Gyllenhaal and Amy Adams. At 54 he continues to play muse to his own master: an impeccable stud serving up a swirl of bons mots, earthy scents and debonair fashion.